KELSEY VROOMAN

Co-Founder, Partner

• Kelsey’s publications

• Kelsey’s presentations

Kelsey Vrooman is the Co-Founder and Partner of Mission & Data and a recognized expert on the use of quantitative and qualitative data to improve practice in non-profit organizations.

Kelsey Vrooman brings fifteen years of experience as a non-profit founder, an award-winning teacher, administrator, Director at the National Association of Independent Schools, and international consultant. Vrooman has designed systems and coached teams to better use data and research to drive innovation, improve practice, and create strategies in membership organizations, in preK-12 independent schools in the United States, and in international schools. Her previous consulting business, Actionable Institutional Research and Data, provided data analytics and insights, customized dashboarding, and systems design to organizations across the United States and abroad.

In her role as the Director of Instructional Design and Technology at the National Association of Independent Schools, Vrooman drove the application and internal training of the Jobs to be Done methodology and participated in several JTBD research projects, including why parents send their children to independent schools. She product managed the design and customer testing of Market View, the market and enrollment data visualization tool that launched the DASL Insights suite of tools. She oversaw the online professional development program at NAIS, designing content and instruction for school leaders and trustees on all parameters of independent school administration and governance. Vrooman also oversaw the visualization and testing of the Composite Financial Index, a financial sustainability tool at the center of a partnership between NAIS National Business Officers Association (NBOA) and underwritten by the EE. Ford Foundation. She staffed the Institute for New Heads, Fellowship for Aspiring Heads of School, Leadership for Partnership, and served as a faculty member of the School Leadership Institute.

In 2014, Vrooman co-founded the Association of Technology Leaders in Independent Schools (ATLIS), the national association that supports, advocates for, and mentors technology professionals in independent schools across the nation. ATLIS provides invaluable resources and guidance to school leaders on cybersecurity, educational technology, data privacy, innovation, and technology systems. During her tenure as Co-President of ATLIS's Board of Directors, she recruited a dynamic board and led the organization through two strategic planning processes.

In addition to her experience on the ATLIS board, Vrooman is a current trustee and the Chair of the Committee on Trustees at École Bilingue de Berkeley in California and a trustee and the Board Secretary of Ashbrook Independent School in Corvallis, Oregon. She applies her experience as a trustee and prior role creating professional development resources on independent school governance to the design of data and research dashboards and board website portals that keep boards informed and engaged.

Vrooman served as Director of Educational Technology at the Urban School of San Francisco and was a classroom teacher and instructional coach at St. Mary's Academy in Colorado, where she received the Emerging Leader Award by the International Society of Technology in Education and was recognized as an NAIS Teacher of the Future. She holds degrees from Trinity University and Columbia University.